Home Based Business Network

When you're working on marketing writing for your business, keep in mind that the primary objective is to attract targeted prospects, and deliver them to you already seriously considering buying from you. This is the "Holy Grail" of marketing, and isn't really so complicated or difficult as you might think. Here are some ideas you might consider in doing marketing writing to ensure that prospects want to become clients.

1. You must b...

Every salesperson is really in two businesses: the people business and the marketing business. If you are great with people but don't have any customers to demonstrate this quality to, you're in trouble. Marketing must become the number one function of any business, including sales. Marketing precedes sales.  Begin to think in terms of leads, not sales. You need marketing that will generate leads. Most salespeople think only in terms of advertising. Salespeople either wait...

Not a day goes by without a question from one of my clients about how to "do" social media. What is it? Won't it suck up all of my time? Misconceptions about the whole concept are rampant.

First, let's simplify the name. Social media is nothing more than a conversation. It's an opportunity for you to jump in at any point in time and connect, engage and offer something of value to both people you know and those you've never met.

Facebook is an excellent tool to add to your small business marketing plan.

A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be a great small business marketing tool for business of all shapes and size.

Right now, Facebook is the most popular social media networking si...